- Class
- C2 Recommended
- Weight
- 4
- Severity on fail
- major
- Applies to
Test this rule on a live site with the title tag checker. Free, no account needed.
Scope and evidence
Evaluated on page (P). The book marks this requirement DOCUMENTED RECOMMENDATION, SEARCH-ENGINE-SPECIFIC.
Never fail on length. Keyword repetition is only a house convention (SEO-META-01-HC).
Fail conditions
Each condition has a stable code and a reason template. The evaluator fills the placeholders from observed values only; no sentence in a report is generated.
duplicateThe title “{title}” is shared by {n} intended pages, including {examples}. Google advises avoiding repeated or boilerplate text in <title> elements and having distinct text that describes each page.
vague_homeThe home page title is “{title}”. Google advises avoiding vague descriptors like 'Home' for your home page.
The documented fix
Generate titles from page-specific fields; add the site name once, through a template suffix.
Sources, quoted
These are the passages the rule rests on, stored once in the knowledge base and emitted exactly as written. A citation marked for specific conditions appears only on findings with those codes.
“Avoid repeated or boilerplate text in <title> elements. It's important to have distinct text that describes the content of the page”
[G-TITLE] Influencing your title links in search results · Best practices · last updated 2025-12-10
https://developers.google.com/search/docs/appearance/title-link“Write descriptive and concise text for your <title> elements. Avoid vague descriptors like "Home" for your home page”
[G-TITLE] Influencing your title links in search results · Best practices · last updated 2025-12-10
https://developers.google.com/search/docs/appearance/title-link
Related rules
- SEO-META-01-HCRepeated words in titles (house convention)