- Class
- C2 Recommended
- Weight
- 4
- Severity on fail
- major
- Applies to
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Scope and evidence
Evaluated on page (P). The book marks this requirement DOCUMENTED RECOMMENDATION, SEARCH-ENGINE-SPECIFIC.
Fail conditions
Each condition has a stable code and a reason template. The evaluator fills the placeholders from observed values only; no sentence in a report is generated.
duplicateThe meta description on {url} is identical to the one on {n} other intended pages, including {examples}. Google notes that identical or similar descriptions on every page aren't helpful when individual pages appear in results, and recommends page-level descriptions.
The documented fix
Write page-specific descriptions, or leave the field empty rather than repeating a sitewide default.
Sources, quoted
These are the passages the rule rests on, stored once in the knowledge base and emitted exactly as written. A citation marked for specific conditions appears only on findings with those codes.
“Identical or similar descriptions on every page of a site aren't helpful when individual pages appear in search results.”
[G-SNIPPET] Control your snippets in search results · Create unique descriptions for each page on your site · last updated 2026-04-20
https://developers.google.com/search/docs/appearance/snippet“create descriptions that accurately describe the specific page. Use site-level descriptions on the main home page or other aggregation pages, and use page-level descriptions everywhere else.”
[G-SNIPPET] Control your snippets in search results · Create unique descriptions for each page on your site · last updated 2026-04-20
https://developers.google.com/search/docs/appearance/snippet